Audi typically handed out super-expensive, and beautiful Press kits with product announcements. To provide a more interactive experience, the same beautiful packaging was used, but instead utilized the development of an interactive CD-ROM inside of the packaging.
- Creating an application the lived up to the class and visual identity of Audi
- Bi-lingual (English/French) distribution
- A fully Audi branded, bilingual Interactive CD-ROM
- PDF documents, interactive photo galleries and product specifications
Rave reviews followed the initial press kits Eastern Canada release. From that success, the packages were custom tailored for both Central and Western Canada.